Questions for Active Reading pg.108

1. The "6 Myths of Creativity," is a well studied and a creative opinion formed by Bill Breen, no pun intended. Creativity can be found in all types of people, as well as many different organization types. The influence of money does not motivate people in a work place to become creative or think of creative ideas. When people are put under a time deadline their percentage of creativity seems to diminish and they just focus on the main points of their idea. The idea of fear or depression does not produce creativity in a situation, it seems that people who are happy breakthrough with creative ideas. Collaboration seems to ignite creative ideas while competition stops the sharing of information therefore killing creative group productivity. When a company makes job cuts this makes workers stress out about losing their jobs and their creativity begins to fade.

2. Teresa Amabile, the Harvard Business School professor who studies creativity in the workplace, designed her research by collecting nearly 12,000 daily journal entries from 238 people working on creative projects in seven companies in the consumer products, high-tech, and chemical industries. She says, "We wanted to crawl inside people's heads and understand the features of their work environment as well as the experiences and thought processes that lead to creative breakthroughs." I would say that it is surprising that she came to all of these conclusions just from her studies and observations in the workplace.

3. I would say that the audience for Bill Breen's article is one of people in the workplace trying to figure out what kinds of problems they are having in their business involving creativity. I also think anyone who is interested in production related to creativity in the workplace. I can tell because he clearly shows this in his writing.